Web Copywriting Blueprint- Unleash The Power Of Copywriting In 7 Quick Steps

Web copywriting is one of the most powerful yet effective ways to increase online sales, and is a vital part of any serious internet marketers arsenal. Essentially it is utilising the impact of words and phrases to drive desired actions - be it an online submission, email or online sale. By fine tuning your copywriting skills you will be shocked by the impact you can have on your website conversion. Here are some tips to get you started.

1 - Headlines - Make Them Blind

No matter if you are writing articles or text ads, its really important to make your headlines blind. By blind I mean that your headline should not reveal what your article or content is about. An example of such a headline would be

How To Increase Your Online Conversion By 1000%

See - this headline makes you want to click on it to see how to do this. This is a crucial aspect of web copywriting.

2 - Hook Your Reader Above The Fold

The text above the fold (the first paragraph) really needs to grab your readers attention. Remember the average visitor will only take a few seconds to decide whether they want to stay on their site. You need to give them an irresistible reason to stay.

3 - Write Conversationally And Address Your Reader 1 on 1

When writing your copy imagine as if you are speaking to someone in a bar. The copy should be conversational and placed in the context of the reader.

4 - Present The Problem

No matter what you are trying to sell, the easiest way to engage a readers interest is to present the common problem - to which your product is the solution. Be empathetic and show the reader that you understand what they are going through.

5 - Create Need Through Presenting The End Result

Next you want to show the reader what the future could be like. Use words like Imagine, and What If to get the readers thinking what life would be like when you show them an easy way to solve their problems.

6 - Show Them The Solution - Your Product

Now that they know what life could be like if you solved their problem - show them the product which will do this. Remember to sell the benefits of your product not the features.

7 - Create A Sense Of Urgency

Finally you need to create desperation - give them a time based deadline to which they must take action or they will miss out.

Conclusion

If you stick to this basic blueprint of web copywriting you will increase your online sales - guaranteed. I often find it easier to write naturally, then come back and optimise my words based on the above blueprint. This will keep your content natural, and you will simply end up tweaking for results.